Pure

The Key to Maximising Gloss and Rejuvenating Dull Paintwork
- No dust formula
- Made In The United Kingdom
- Fuss Free Application
- Apply with a microfibre applicator
- Contains very fine abrasives to ensure a flawless finish
- Over 10,000 bottles sold
- Improves wax adhesion
- Gently Cleans Oxidisation & Swirls
- Maximises Paintwork Gloss
- Improves colour vibrancy
- Rejuvinates tired paint
- Removes prior sealants and waxes with ease
- Developed in co-ordination with our carnauba waxes
Pure is a pre-wax cleaner polish, that helps to promote the bonding process and ensures the surface is clean, free of contaminants, and ready for your wax or sealant of choice.
Exceptionally easy to use and with a fuss and dust-free formula. Pure revolutionised the market when we first released it nearly 2 decades ago, since then it has been on of our best-selling products with the most amount of reviews of any liquid detailing product.
Pure features in nearly every YouTube video we have ever made and it's still being discovered by enthusiasts around the world, it's your turn to test it out and get flawless paint work!
Applied my pure yesterday by DA prior to applying my fortitude. Have to say I was blown away by the finish and for me it is, without doubt, the best pre wax cleaner I've used. The gloss it left was unbelievable! -wd40 (detailingworld)
Customer Reviews
Last summer I did the terrible mistake of washing my wife’s car under the sun, and even though I rinsed the soap as fast as I could, it left some deposits all over the paint.
I didn’t want to polish them out because the car is ceramic coated.
I was very happy to see that Pure, applied on very soft pad for my 21mm DA, cleansed the clear coat without removing the coating. Almost all of the traces are gone, the paint was in a better shape. Absolutely satisfied by this product.
I clayed the bodywork first, and it already felt and looked like glass. Then I applied Pure with a DA. The effect is amazing. The shine is amplified, and the pads collected a lot of invisible dirt. It is extraordinary. I am delighted. It is easy to apply, and easy to buff off. I slightly dampened the microfibre cloths with QD prior to buffing.
A brilliant product for deep cleaning your paint,it gets a lot of grime off that the eye can't see.
What's not to like about Pure!. Easy on-Easy off. This is a product that should be on everyone's detailing shelf. Simple but very effective, I was very surprised by how much additional dirt was removed by Pure, even after a full deep clean decon wash, clay, fallout, etc. It left the paintwork perfectly prepared for a combo of two applications of Titan, topped with Seal.